Frozen fresh meat food is the new trend in dog and cat food. It is food that is tailored to the needs of a carnivore and not, like traditional complete foods, to our own needs. Fresh meat food contains ground bones, meat, organ meats and vegetables to imitate a prey animal as much as possible. An organic version of this food did not yet exist in the Netherlands, but it is now a fact. Organic food contains meat from animals that have been given the most natural diet possible, that have had more freedom of movement and no antibiotics and other chemical additives. It is therefore also a more animal-friendly food.